Making the Most of Google: Pay-Per-Click Advertising

Pay-per-click
advertising is a vital part of your AdSense program, letting you
generate some
repeat business, create high traffic, and boost your revenue from
click-through
advertising. By choosing the right advertising topics and sets of
advertising
links, you’ll have a strong chance of creating long-term
revenue streams. There
are a few key things to keep in mind as you create your ad program.
These can
help you target the right people, make sure you have the right quantity
of ads
available for people to see, and ensure you are using the right set of
words
and phrases for maximum potential.

Google
pay-per-click advertising can help you gain a significant return on
investment
with its targeted ad program. You can easily calculate what type of
return this
might be by first understanding the quantity of Website visitors. This
is
simply the number of new clients from the Website divided by the total
number
of Website visitors. Your maximum cost per click is calculated by
multiplying
your percentage by the value of your link per customer. This can range
from $1
to $10+ depending on what type of product or service you are attempting
to
sell. This is your pay-per-click budget that can be adjusted and will
evolve
over time, depending on your business needs.

It’s
a great idea to adjust your regional settings when creating your ads;
this
makes sure you’re targeting the right group of people!
Instead of a national
reach, your ads will appear locally or within your state/territory for
greater
relevance and exposure.

Use
the negative (-) sign in front of your keywords when you’re
trying to figure
out your search terms. This will easily help your visitors find the
right
information because the unnecessary terms will be taken out.

Pick
out some keywords that might be lower in the popularity index using a
keyword
suggestion tool. These can add up fairly quickly, and can range from
$0.05 to
$0.50 per click with the chance of reaching a large audience. Driving
quality
traffic to your site is still important, so make sure you use specific
keywords
no matter how simple they might be.

Make
sure you check your rankings frequently. It’s easy to let
this slip by month
after month, but keeping track of how well your keyword program is
doing will
help you generate some strong data for reference and record of history.
Checking this frequently, setting some goals, and adjusting your budget
will be
much easier!