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Who Wants to be a Millionaire?


Who
Wants to be a Millionaire?



Google's
Adsense program allows webmasters of any
level to earn revenue from their websites. This is done by placing a
piece of
javascript code (currently the only option) on your web page that will
show
advertisements of various editable sizes and should your users click on
those
adverts you will be paid a portion of the revenue. The ways to maximise
site
revenue seems to have given way to an "Adsense Fever" and general
thinking has switched from "Build Site then Get Advertisers" to
"Get Adsense Account then Build Site".



Firstly
a quick preview on the ins and outs of a
Google Adsense Account. What is Adsense? It is management centre for
webmasters
who want to display text and image adverts on their website that are
automatically geared to showing advertisers relevant to the content of
that
site or individual page. Adsense advertising takes two forms: banners
and
search. Each banner comes in various regular sizes that you would
expect and
can display either text adverts, images or videos and can be colour
customised
to better integrate into your own design, font choice is fixed though.
Adsense
for search takes two variations in itself, you can place a search box
on a page
that either redirects to the Google country specific search engine of
your
choice or it can redirect to a bespoke results page on your own site
showing
Googles results. These results pages will have advertisers on them
also. Each
type of integration use a piece of script (currently javascript, no php
yet)
that you place in the location you want to show the ads/results. You
make money
whenever a user clicks on one of these adverts. These earnings are
dictated by
how much the advertiser has paid to be listed in the banner or searches
and by
what percent of the revenue you are allocated (this percentage is not
openly
discussed by big G). Each click is monitored through tracking systems
that
attempt to eliminate fraudulent clicks and the results can be seen in
the
reports section of accounts. See the terms of service (TOS) for more
details on
fraud. This tracker will let you see your click through rates (CTR)
which is
the percentage of people who have viewed your ads and clicked on one of
them.
You will also see how much you have earned per day and can create
separate
"channels" which allow you to track the performance of individual
websites or even pages. But what is adsense to the website user?



Not
exactly pretty are they ... but with hundreds of
thousands of sites now using adsense for revenue people are getting
used to
seeing this form of advert. To find out if using Adsense makes sense
for your
website before opening an account there is a preview tool available.
This is a
download that adds a feature to your right click functions whereby you
can
click on any page and get a preview of what types of ad would be shown.
It uses
the words and other content available to determine what would be
relevant and
you can decide if such text would be something that your users would
actually
click on in the first place. Help is always available through their
help
database or through the contact forms available in the management
centre. There
is also adsense's blog that keeps people up to date with the current
changes
and new features. † Who wants to be a millionaire? Most
people heading for the
Adsense website these days have generally already had their head filled
with
promises of being a "millionaire overnight" or even just the phrase
"steady income" will be enough to make some salivate at dreams of
leaving their boring jobs to be self employed. Unfortunately many quit
their
jobs way too early and are sorely disappointed when "overnight"
success turns into work 10x harder than their old desk job and the
amazing
"adsense income" doesn't even pay for the electricity your computer
is using. It still amazes me that people believe there are secrets to
be bought
on the web. Any secret worth anything will always remain a secret ...
eh,
Nixon? Building an empire from a $9.99 ebook may sound possible when
you read
the gold whisperings of the salesmen but think about it just for a few
seconds
... there we go, that clicking sound! Even Jade Goody's Autobiography
retails
at £16.95 (about $30) and it tells you nothing of any
importance.After the tips
and tutorials have let you feeling confused and alone, next we have the
Adsense
Ready web sites or the "business in a box" purporting themselves as
the saviours of the newbie webmaster. These template driven software
packages
allow you to enter huge lists of keywords and at the click of a button
a site
of up to 1000 to 100,000 pages is instantly created and uploaded to the
web.*
Again, let us take those few seconds to just think about that ... got
it yet?
Let us take the small estimate of only 10 such software companies who
sell only
one software package a day = after one year there will be 3,650,000 to
365,000,000 auto-generated pages vying for position in the search
engine
rankings. Of course, there are probably about 100+ such software
companies out
there and they most likely sell more than one copy a day but my
calculator
doesn't go that high. Templates for disaster more than anything. Most
of these
auto generate business models will rely on adsense arbitrage which is
the
process of paying low amounts on Adwords (e.g. £0.05 per
click) for keywords
that land on pages where the adverts shown are worth £1.00+
per click. Sounds
simple but again, take into account that you are jockeying for position
against
many other people attempting the same thing and you'll find yourself
earning an
average of 1p on turnaround. Take the high value keyword "mortgage" -
currently there are 163 adwords advertisers bidding to show in the
results. At
5p your ad will be shown on results page 14 and will never be shown on
a
content page. There are easier ways. You have to remember that it's not
just
you vs. the search engine. It's you vs. a hundred thousand other
webmasters.
You think you're the only one to ever think of targeting misspellings?
Here,
try this: morgage, mortage, mortgae - search for those keywords and
you'll see
that there are already 100+ advertisers. Misspellings have been overrun
and
they are pretty low volume phrases. There are no back doors to making
money
with any program, (see our google adsense keyword research tips for
more info).
So how do you make money with Google Adsense? Well having spent a long
time as
an adsense publisher, the best trick I've learned is: there are no
tricks and
there are no secrets. What you have to do is keep adsense earnings as
an
afterthought. Put this in real world context (an art that is steadily
becoming
lost), if you were to focus on the sponsors of an event and build an
event
around them that's a pretty lousy event. However, if you put on a
Monster Truck
show Ford will pay you a fortune to advertise as they know loads of
people will
come. Traffic is the only way to a successful AND LONGTERM business
model on
the internet. Think of the major ad sense players right now - YouTube
and Digg
earn millions but they were not created for that purpose. These sites
were
created to develop traffic and then the income came later. You need to
develop
something that people want to come to (technical term is "sticky web
pages") so that you do not rely solely on search engine traffic. You
only
have to spend a few hours trawling through the webmaster forums to read
about
the number of businesses that go under just because of a simple
algorithm
change. It doesn't even have to be an original thought, you can take a
larger
concept such as Digg and just make it local e.g. Scotland, Texas,
Sydney etc.
Trust me, you are more likely to get a decent stream of revenue from
being the
top of a small niche than from throwing a billion pages at a huge
industry.
Also, with traffic and a niche comes prestige so that even if you do
not rank
for the best keywords in your niche you will have a strong base of
regular
visitors that will keep coming back. Top paying Adsense Keywords are,
in
essence, a myth. But if you are determined that the only way forward is
to work
out the best words that make the most money and build a site around
them then I
do have some advice. The reason I say they are a myth is because
although
someone might pay out $50 a click for a keyphrase this is not always an
indication of what will actually appear on your pages or of how much
adsense
will pay you. In most cases these "high paying" lists are created
using the keyword addition tool from adwords, or one of the many API
tools,
where the person enters a word and sees what the bids are. But as part
of the
adwords model, merchants can place a completely different and much
lower bid
for banner adverts being shown on content pages through Google Ad
sense. Then
take into consideration the much secreted Smart Pricing feature where
content
pages that do not convert well are paid a much lower percentage that
those that
do. We ran a test on this for the word "mortgage" which the bid
selection tells us has a high paying bid of £30 per
clickthrough. We built a
section totally devoted to this word and set it running. The adverts
shown were
spot on and the advertisers being shown were the same that were ranking
top on
the actual Goog site. Average money made from adsenses ads for those
pages was
£0.57 per clickthrough. (Sidenote: we earned an average
£1.23 per click with
our regular banner advertisements selling mortgage products!) Now that
would
work out at as 1% of advertiser revenue being the money made with
adsense but
that is unlikely. What is more likely is that advertisers were paying
much
lower amounts for content clicks because of the high level of fraud as
everyone
and their dog was targeting their keywords. There are loads of "top
paying
adsense keyword" retailers out there:



With
that in mind I'd like to bring up the less
popular theory of building a decent site that gets lots of traffic and
lots of
clicking over a spam site that gets less traffic (because of a crowded
market)
with slightly higher paid clicking. Any successful affiliate,
discussion forum
and even the Google Adsense website will tell you this.
†† Any person looking
to make a quick buck by selling you ebooks and out of date keyword
lists will
tell you differently. Do I add sense to the situation? (Oh come on,
surely
you've heard worse puns?) Adsense Alternatives? There are two main
reasons that
you will be looking for an alternative to Adsense.



Either
you have been kicked off of the program, or all
you get is public service ads and/or really low earnings from each
clicker.
Well, although popular, adsenses strength lies in it's relevance
matching
capabilities. If your site deals with several products or subject then
chances
are your ads will never really match the page's content and therefore
hardly
anyone will clickthrough and therefore you won't make money with any
form of
contextual advertising. This is particularly common with blogs and
forums.
Sometimes having just 2-3 good image banner ads through affiliate
networks such
as Tradedoubler or AffiliateWindow can results in far higher earnings
that you
ever could get with the ad matching programming. Plus, good selection
of
advertisers can add visual value to your page, a cluster of text ads
can
generally detract from such. We have sites with just contextual ads,
some with
just affiliates banners and some with both. The tip is to change them
each
month and check the results until you find what works. What's popular
isn't
always what's best.



*
Spam generation products are different to content
management products such as Joomla or Wordpress that simply manage your
own
created content and use a Google Adsence plugin to manage the ads.




at time of writing location is
www.google.com/adsense. Common errors are adsense.google.com,
www.adsense.com
and www.adsense.co.uk but luckily they have thought of this and all
redirect to
the right site. Nice huh?